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Archive for the ‘Trends’ Category

Beer Sommelier

In Trends on August 1, 2011 at 2:03 pm

As the world of beer evolves,I take a look at the lessons we could learn from the wine world.

Sommelier – trained and knowledgeable wine professional, commonly working in fine restaurants, who specializes in all aspects of wine service as well as wine and food matching. The role is more specialized and informed than that of a wine waiter.

If we take a look at the definition of a Sommelier there are aspects of this role which could be transferred into the world of beer. Through dissecting this definition and linking it to craft beer I hope to show that beer and wine can be appreciated at a similar level.

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CAMRA

In Trends on July 20, 2011 at 11:26 am

On the day after we were told that BrewDog’s Great British Beer Festival bar has been cancelled by CAMRA we take a look at the pros and cons of the campaign for real ale.

I want to start by stating that I am not a member of CAMRA so my views are from the outside looking in.

As described on their website –  CAMRA promotes good-quality real ale and pubs, as well as acting as the consumer’s champion in relation to the UK and European beer and drinks industry. As a beer lover how can I argue with that? Sounds like this organisation has got my back as a consumer and also as someone involved in the drinks industry. I’m going to look at how I think this organisation fits in to the beer scene at present.

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Style Over Substance

In Trends on July 11, 2011 at 3:02 pm

Imitation is the highest form of flattery.

The trend of producing beers in the style of others is sweeping the beer scene and I want to ask you this question:

Why have a beer imitating the style of another when you can have the real thing?

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Star Spangled Banner or Union Jack?

In Trends on July 4, 2011 at 4:37 pm

A July 4th look at the influence of America on the U.K craft scene.

The special relationship between the U.S and the U.K is well known throughout the world and inspires comment and debate in its droves. In the spheres of politics and popular culture a trans-Atlantic swap shop is clear to see, these shared interests have also spilled into the craft beer scene. America has a love of our quintessential pub and ale culture and we in return have a love of their big-bold flavours and just as bold branding. This combination of the need for good ales, huge flavours and exciting branding has made the special relationship even more prominent in recent times.

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Lets Push Things Forward

In Trends on June 24, 2011 at 12:39 pm

Accessible – easy to approach, enter, use or understand

As I continue my voyage of discovery into all things beer I thought it would be useful to comment on my ‘in’ to the beer world and the possible ways others may join in with our passion (or hobby to be a little less poetic!).

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Dark Beer all Year?

In Trends on June 21, 2011 at 1:24 pm

In recent weeks as I stand behind the bar, with the weather getting warmer and the mind starting to think of all things sun and shorts, all I want is nice bottle of light ale to finish my shift with, or is it?

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Share and Share Alike

In Trends on June 16, 2011 at 12:29 pm

Share and share alike – to give equal shares to all.

As you walk into a beer house the excitement builds as you make your way to the bar. The fridges become clear and a menu for the range of brews on offer is grasped, you order an interesting half from the cask range to give you some decision time. You find a seat to gaze at the beer fonts and menu. Time to choose. A discussion between friends begins. Something new? Something unusual? An old favourite? – Sound familiar?

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